The IOU Project – producers meet consumers

Last year at the Beyond Fashion Summit, we had a virtual encounter with Kavita Parmar, founder and creative director of The IOU Project. Kavita Parmar is a designer, serial entrepreneur and a passionate advocate for change in the fashion industry. She was born in India and was educated in India and England.

At the age of 18 while attending university, she started her own studio working as a freelance designer for various international clothing brands. After building up and running several successful clothing brands, she founded the IOU Project in 2011, her most ambitious project to date.

The IOU Project is an e-commerce social networking platform that manufactures and retails one-of-a-kind handmade clothes. It seeks to empower the artisan, celebrate uniqueness, re-vindicate the right to transparency and believes that technology can make it happen. Consumers can see the people who where producing the item, and when consumers upload a picture after purchase, the producers also see who is wearing it..

See a short, inspiring video about The IOU Project here:

For more information on Kavita Parmar, also see the recent interview by Summer Rayne Oaks.

This article was published in an earlier form on Beyond Berlin.