Last year at the Beyond Fashion Summit, we had a virtual encounter with Kavita Parmar, founder and creative director of The IOU Project. Kavita Parmar is a designer, serial entrepreneur and a passionate advocate for change in the fashion industry. She was born in India and was educated in India and England.
At the age of 18 while attending university, she started her own studio working as a freelance designer for various international clothing brands. After building up and running several successful clothing brands, she founded the IOU Project in 2011, her most ambitious project to date.
The IOU Project is an e-commerce social networking platform that manufactures and retails one-of-a-kind handmade clothes. It seeks to empower the artisan, celebrate uniqueness, re-vindicate the right to transparency and believes that technology can make it happen. Consumers can see the people who where producing the item, and when consumers upload a picture after purchase, the producers also see who is wearing it..
See a short, inspiring video about The IOU Project here:
For more information on Kavita Parmar, also see the recent interview by Summer Rayne Oaks.
This article was published in an earlier form on Beyond Berlin.
Recently, a few new, consume-critical works by the famous street-artist Banksy popped up in the streets. With a mix of smooth irony and dark sarcasm, he’s irritating the consumer masses and those who are persuading them.. “Sorry, the lifestyle that you ordered is currently out of stock”.
Meanwhile, Banksy has become one of the most popular contemporary artists, his works are sold for hundred thousands of euros and his stencil icons used or copied in advertising, fashion and trend forecast blogs.
We’re living in a time where critical consumerism is an integral part of an urban intellectual creative socially-aware hipster lifestyle in which we like a consumer-bashing Banksy artwork on facebook and next day go shopping some cool new must-have-trousers. Where we support #occupywallstreet with our tweets and meanwhile keep our money flowing at the same old banks (yes, you can change that). Also, a time where we’re dreaming of a post-consumer-era where smart consumers reclaim power over their products again.
Maybe Banksy actually means the global mind of crisis is pushing some of the most posh swimming-pool-on-my-rooftop lifestyles to be out, out, out…
Or maybe he just provoked: “even my well-receipted radical punk-ass got sold on auctions, but as long as walls eat my graffiti people buy my art and I keep getting more famous.” It’s nothing more then the best pop-art artists like Andy Warhol have created us: a post-consumer consumer-culture built on it’s own ironic icons. That’s in line with the Kate Moss portrait by Banksy in Warhol-style. And it might just be in your digital shopping wagon tomorrow!
Happy Christmas shopping!
Via: Artschoolvets via Highsnobiety via Wooster.
More about Banksy on wikipedia, or just go shopping.
This article was earlier published on Beyond Berlin.