Frans Prins – Portfolio

Lilli Green Magazin

Chief Editor, Communications Magazine & Shop

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The Lilli Green Magazin is a German magazine specialized in sustainable design. Originally a blog, Frans coordinated and shaped the transformation into a magazine with longer articles, interviews and quality content and created a self-sustaining business model for the magazine through content collaborations and advertorials. The magazine focusses on sustainable materials and innovative projects and products designs from around the world. While the magazine is well connected to the Lilli Green Shop, it maintains its independent character as a magazine.

Beyond Fashion Summit: Hypernature

Co-founder, co-organizer, program, communications, moderation
The Beyond Fashion Summit is set to establish itself as one of the leading international stages for the fashion industry to discuss sustainability and innovation. It offers a high profile environment for business, networking and knowledge exchange. The Beyond Fashion Summit 2012 took place at the STATION Berlin in cooperation with Newthinking and Kern Kommunikation and had about 200 professional visitors, and hosted a great series of speeches by international guests including environmental philosopher Warwick Fox, People Tree founder Safia Minney and fashion designer Kavita Parmar. Key visual by Georg Roske, design by Michael Schickinger

Beyond Fashion Summit: creating values

Co-founder, co-organizer, program, financing, partnerships, moderation

beyond fashion summit 2011 visual

The Beyond Fashion Summit 2011 took place at Esmod University, Berlin on the theme CREATING VALUES. This first Summit edition had over 100 professional visitors and a great selection of expert speakers, including Ethical Fashion Forum founder Tamsin Lejeune, Misericordia founder Aurelyen, and fashion designer Francois Girbaud.  Photos and design by Laetitia Otal

Beyond Berlin

Co-founder, communications, consulting

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Beyond Berlin is a consulting and sales agency for sustainable fashion and lifestyle. It offers consulting regarding sustainable product development, marketing and distribution strategies. Design: Designerdeutsch, webdesign: Cecilia Palmer

Ethical Fashion Show Berlin

Consulting for Messe Frankfurt GmbH during the founding and preparation process
Ethical Fashion Show Berlin keyvisual
The Ethical Fashion Show Berlin is based on a visionary concept tailored to innovative street fashion and casual wear brands, for which ecology and ethics are a matter of course, and which are positioned in the heart of the fashion market. During the Berlin Fashion Week the Ethical Fashion Show Berlin provides a professional trade fair and a permanent home for all sustainable fashion labels.


Initiator, co-founder, concept, communications, partnerships, sustainability-check
Established in 2009, THKEY.TO was established as one of the leading international trade platforms for sustainable fashion and lifestyle. Taking place during Berlin Fashion Week, it has showcased over 150 sustainable designers and fashion brands from all over the world, and welcomed thousands of professional visitors. The tradeshow was organized in close cooperation with the creative event agency Balestra Berlin.


Co-founder, organizer, program, partnerships


The THEKEY.TO Academy offered a six-day-expert program on sustainable fashion during the Berlin Fashion Week. Its keynote speakers included Peter Ingwersen (designer Noir), Tony Tonnaer (Kings of Indigo) and Dr. Otto von Bush. The Academy was started by Bernd Hausmann and Frans Prins and supported by several partners such as Christliche Initiative Romero, Heidehof Stiftung and Zendome.

Grass Routes Foundation

Co-founder, director, board of the association

grass routes foundation logo

The Grass Routes Foundation has been founded to support the kick-starting of a series of sustainable development projects, and particularly to support a more sustainable clothing production and consumption with non-profit campaigns and production focused projects.

Green City Tour

Project development, supervision

Flyer green city tour

The Green City Tour has been organized weekly in Berlin to support the awareness of young people for sustainability inside the city.

Sweat & Shop Berlin


fast fastion sweat&shop berlin

Under the provocative name Sweat & Shop Berlin, Fashion designers, NGO representatives, experts, students, and bloggers gathered to discuss the topic of sustainability and fashion. The workshop was organized by sustainability network 3plusX, the Grass Routes Foundation and fashion label Jovoo, in connection to an exhibition on political participation in the Berlin art gallery NGBK.

Fair Fashion Affair

Co-founder, co-organizer, communications


Pamoyo Green Open Source Fashion

Co-founder, communications & press campaign


Masta, international magazine for creative activism

Co-founder, editor

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